The Castrol Service programme provides participating businesses with Castrol-branded signage that delivers a franchise look and feel; access to the full range of Castrol premium-quality lubricants, greases and fluids; product storage and dispensing solutions and comprehensive digital marketing support. The implementation partner for the programme is The Race Group, part of Certas Energy which is the UK’s largest independent supplier of fuel and branded lubricants.
Castrol is the most recognised and most preferred* vehicle lubricant brand among UK consumers, and the new branded workshop programme allows independent workshops to harness this brand strength to stand out from competitors and build trust among potential customers.
The Castrol Service programme has been devised to complement and build upon the established Castrol Branded Workshop scheme, which will continue to provide independent workshops with specialist training, branded marketing assets and a range of support services.
Businesses that join the Castrol Service programme will benefit from ongoing training and support to help them deliver and promote a premium-quality customer experience. Participating workshops will have access to online product training from Castrol, whilst The Race Group will deliver face-to-face training to the workshop team on the right oil selection to ensure staff can fit and recommend the correct product from Castrol’s extensive range of oils and lubricants.
The suite of Castrol marketing assets offered includes external and internal signage, branded clothing for employees, point-of-sale product displays, digital banners for websites and social media channels, and a listing on Castrol’s dedicated online search tool that helps consumers find a trusted workshop. Participating businesses will also benefit from exclusive offers and promotions – for them as well as for their customers – all aimed at securing repeat business and driving profitability.
Castrol Service workshops will also be able to access existing offers and services, including Castrol’s Engine Warranty scheme and its Google My Business service. The Warranty provides 12-month or 20,000-mile cover to customers who have an oil change using Castrol lubricants, while Google My Business is designed to help independent workshops elevate their online presence.
David Titchmarsh, Managing Director at Arden Garages adds: “As we move away from being a franchised new car dealership, we are determined to continue offering our customers a first-class experience. By partnering with Castrol, we can deliver our goal, with access to premium quality lubricants, offers and services designed to increase footfall with a name customers’ can trust.”
For more information, visit: https://certasenergylubricants.com/castrol-service/ or contact The Race Group on 0800 371 910 Option 4.
Castrol, one of the world’s leading lubricant brands, has a proud heritage of innovation and fueling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea and space for over 100 years.
Today, Castrol is helping drive sustainability with a new strategy that sets out aims for 2030 to save waste, reduce carbon and improve lives. Castrol is part of the BP group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology.
To find out more about Castrol please visit www.castrol.com