Introduction Aims to Help Customers Make More Sustainable Choices.
Shell announced that it will offer carbon neutral Shell Helix Ultra 0W lubricant in the United Kingdom and other markets across Europe, providing mechanics and consumers with a more sustainable choice of motor oil without compromising the high performance and engine protection that has made Shell Helix Ultra renowned around the world.
Parminder Kohli, Vice President Lubricants Europe, Russia and Africa at Shell, said We know our customers choose Shell Helix Ultra 0W because it is designed for ultimate engine performance and higher fuel economy. But we are also aware that 3 in 4 car owners across the globe are concerned about the air pollution from their cars, and 43% of consumers want brands to make it easier for them to make sustainable choices1“
“As the worlds largest lubricant provider, we are well placed to meeting the changing needs of our customers. We are also working hard to avoid or reduce emissions by using more renewable power in the manufacturing of our lubricants, reducing waste and increasing energy efficiency of our operations. In addition, we are helping our customers take action today and offsetting the emissions from their lubricants purchases is one of the many ways we can do that, he continued.
“We recognize that motorists want to enjoy the drive but in a responsible way, and we are here to support workshops and OEMs meet the evolving needs of customers. That is why I am pleased to announce that our customers can now enjoy the benefits they have come to expect from Shell Helix Ultra 0W in a carbon neutral way.”
Contact Certas Energy to discuss the new Shell Carbon Neutral range today on 0345 266 6055 or email CE.email@example.com.
1 Customers and consumers are increasingly expecting brands to offer sustainable products and services as a table-stake, with 74% globally citing environmental concerns. Consumers want brands to make it easier for them to make sustainable choices (43%), Project Maximus, Shell Insights + Kantar, Nov 2019
2 Kline & Co [https://www.shell.com/business-customers/lubricants-for-business/news-and-media-releases/2019/shell-retains-leadership-ofglobal-lubricants-market-for-thirteen-consecutive-year.html]